Bollywood stars Nushrat Bharucha and Amit Sadh launch the 11th season of Livon Times Fresh Face powered by Set Wet, as Times of India partners with Livon in their nationwide hunt for the freshest faces & talents in India. Going strong for the past ten years, the contest provides a national platform for college students to showcase their talent and personality. To kick off this season, Nushrat Bharucha, the leading lady from Sonu Ke Titu Ki Sweety and Amit Sadh, recently seen in Gold, had a tete-a-tete, which was hosted by the popular comedian and anchor known for his Sanjay Dutt impressions, Sanket Bhosale via Facebook Premiere on 7th September, 2018. The stars shared information about their own fresh factors, opening up about their life and journey and engaging in some interesting games,showing us their fun side followed by a fan Q&A round.
Expressing her views, Bollywood actress Nushrat Bharucha remarks, “Having seen the talent garnered in the previous years, I have to say I am amazed at how gifted the youth of the country is. Social media has become such a huge part of our lives, especially youngsters, so it’s no surprise that the contestant’s social media presence is also taken into consideration. I am so honoured to be a part of this season of the Livon Times Fresh Face and I am confident we will be seeing a lot of extraordinary talent this year. If you think you have the personality and talent that will wow the world, this is where you should head to.”
The nationwide auditions will traverse over the length and breadth of the country across 180+ colleges to scout the best talent from 11 cities overall, including, Mumbai, Delhi, Pune, Chandigarh, Nagpur, Chennai, Kolkata, Hyderabad, Bangalore, Ahmedabad and Indore. What sets the competition apart is the focus on recognizing real talent, the participants have to go beyond showcasing their charming personalities and wow the judges with their brilliance, their Fresh Factor. The auditions will take place around the country to scout all that’s fresh on campus for a chance to prove that your Fresh Factor can take you places.
Speaking about the contest, popular actor Amit Sadh, who was recently seen in the movie Gold said, “I have always believed that with talent and determination, one can achieve great heights. I know for a fact that our country is full of young and talented individuals and it is very heartening to see them get the platform and recognition they deserve. I personally admire people who are confident and can share their talent with the world, I am very glad to be a part of this initiative and I cannot wait to see what this edition has in store.”
Contestants will be judged based on a number of aspects like their personality, talent, knowledge of current affairs etc. This year, girls get salon finish hair with Livon Serum and boys styled by Set Wet. The contest will start off with city auditions, which will be held in colleges and other open venues; the finalists from here will compete in the city finale. The finalists from each city will then go on to compete at the Grand Finale in Mumbai where one successful boy and girl will be crowned the winner of the 11th season of the Livon Times Fresh Face.
With celebrities like Alia Bhatt, Varun Dhawan, Siddharth Malhotra, Sonakshi Sinha, Ayushmann Khurrana, Neha Kakkar and Yami Gautam sharing their stories about their Fresh Factors in the previous seasons, it has always been a star-studded event. Last season, there was a number of power packed performances in different areas like martial arts, dance, acting etc. With the competition getting bigger and better, one can expect this season to be electrifying. For more information, visit the Livon Times Fresh Face website.